Back in the early days of film making, smoking on camera was the rule. Then we learned how deadly cigarettes are, and smoking in the movies went way down. Unfortunately, research now shows that smoking in the movies is on the rise.

Many directors like to use tobacco on the screen because it can quickly express a wide variety of emotions like anxiety, relaxation, and rebelliousness. Some actors just like the way they look holding a cigarette. So, movie viewers - especially young people - can get the impression that smoking is cool and that many more people smoke than really do. Plus, movies rarely show the health effects or other problems that smoking causes.

To help young people "see through the smoke" about tobacco use in movies and other media, "Smoke Screeners" features an entertaining video and a moderator's guide to stimulate class discussion. The program does not preach at young people; rather, it invites them to search for the truth in what they see and hear. Many educators believe this technique, called "media literacy," is critical to help young people make healthy life decisions such as avoiding tobacco.

Over the coming weeks, you can support what we've done in the classroom by helping your family become more aware of how tobacco use is portrayed in movies and on TV. You can start a good discussion by asking questions like, "Have you noticed how many characters in this movie smoke?," or, "Do you think someone who runs so fast or looks so healthy really smokes?"

With your support, we can help our young people choose a tobacco-free lifestyle. For more information about "Smoke Screeners," or for other suggested activities, visit the Centers for Disease Control and Prevention Web site, www.cdc.gov/tobacco.

Sincerely yours,


(Teacher)