Addiction - the psychological need for nicotine, including a tolerance for nicotine, withdrawal symptoms if an attempt is made to quit, and a high probability of starting again after quitting. Bidi - a small, brown, hand-rolled cigarette that is made in India and other Southeast Asian countries, and consists of tobacco that is wrapped in a tendu leaf. Bidis are sold in a wide variety of flavors. Character Development - the unfolding or growth of a character as the plot develops. This can be seen not only through what they say, but also how they act, and react to situations. Glamorization - associates tobacco with desirable qualities such as popularity, attractiveness, maturity, independence, success, fun, relaxation, and an escape from reality. Incidence of Smoking - the number of times the viewer sees different characters smoking during one film, TV show, or video. (For example - if the camera shows a character smoking, turns away, and then back to the same character smoking the same cigarette, that would be two incidents of smoking.) Media - any form of communication that reaches the general public, such as film, TV, radio, newspapers, magazines, billboards, posters, the Internet, and more.

Media Literacy - the ability to critically analyze messages in the print and electronic media, and to use media in positive ways. Normalization - portrays tobacco use as a routine, natural part of everyday activities, something that "everyone" does. Product Placement - when companies arrange to have a specific brand used in a particular TV show or film, or by a specific actor.* Secondhand Smoke - a mixture of the smoke exhaled by smokers and the smoke that comes off the burning end of a cigarette, cigar, pipe, or bidi (also referred to as environmental tobacco smoke or ETS). Storyboard - a series of rough sketches that show the plot, action, characters, and setting of a film, used before actual filming begins. *Note: According to the 1998 Master Settlement Agreement between the tobacco industry and 46 states, the use of tobacco product placement is strictly prohibited.