| FableVision Continues to Expand Boston-Based Studio With Key Additions to Executive Creative Team Sharon Emerson and Leigh Hallisey Scale Educational Media Firm's Unique Offerings in Pop-Culture Powered Digital Learning BOSTON, MA - October 15, 2007- FableVision, the award-winning educational media and interactive developer and publisher, continues to expand its operations in its new headquarters co-located at the Boston Children's Museum, adding Sharon Emerson as Creative Director and Leigh Hallisey as Marketing Director and Creative Strategist to their full-time studio team. Emerson joins FableVision from Pearson Scott Foresman, one of the world's preeminent elementary educational publishers, where she was senior manager of multimedia projects. Hallisey joins the team from Boston University where she was an adjunct professor of popular culture and media theory and served as an expert on popular culture for Boston University's Office of Public Relations. "There's no excuse anymore for losing kids who need a more creative approach to learning," argues Paul Reynolds, President of FableVision. "A key component of FableVision's strategy is to position Boston as the hub of world-class learning media and interactives - adding Leigh and Sharon helps accelerate our ability to build and launch irresistible, culturally relevant digital learning that leaves traditional educational publishing in the dust." While at Pearson Scott Foresman, Ms. Emerson spearheaded the development of web, CD-ROM, and DVD products that invigorated emergent, wired classrooms. Over the past fifteen years, Emerson designed products for a variety of media/platforms: electronic games, handheld devices, interactive exhibits, and web sites. She is primarily interested in defining the appropriate medium, story, and tone for each unique project. "The most effective products get the balance right between play and purpose. A playful interface must propel the curriculum. And the curriculum must be nested in a tasty interface. There's no reason to skimp on either." Emerson's work spans the entertainment and education landscape. She designed products for companies including: Cartoon Network, AOL, Encyclopedia Britannica, and VTech Toys. She holds a B.A. in History and a B.A. in Fine Arts from Georgetown University, with a background as an artist, writer, and historian. At Boston University, Ms. Hallisey was an adjunct professor in the College of Communication for seven years, teaching classes on television and media theory, including a class on popular culture that she created for the College. She was Boston University's media spokesperson on popular culture issues and trends, with appearances on ABC's 20/20, local and national news programs, and in publications such as The Boston Globe, Boston Herald and Forbes. She was also the Director of Marketing at the Boston University Photonics Center, a $175 million-dollar R&D facility for light-based technologies. Prior to joining BU, she taught media classes at Tufts University and Bowling Green State University. Leigh received her M.A. in Popular Culture from Bowling Green State University and her B.A. in American Studies from Wellesley College. "Why are we leaving kids behind in our schools? Because we're not speaking to them in their own language," says Hallisey. "Using social networking, blogging, animation, and video games in learning environments can help us avoid turning kids into test-taking automatons - for too many, it's "game over" before they ever show us what they've got to offer." Both Emerson and Hallisey worked directly with FableVision on media projects before joining the company. While at Pearson, Emerson partnered with FableVision to create Gallery Builder, a software program that lets students create and curate their own art gallery. Gallery Builder features the art of children's book Author/Illustrator Peter H. Reynolds and a library of thousands of famous works of art, as well as the ability to import the students' own artwork. Hallisey teamed up with FableVision in 2002 to launch The LIA Project, a joint company formed with Boston University to spark girls' interest in science and technology using media and popular culture. The Lia character is now the host of the National Academy of Science's "I Was Wondering" web site (www.iwaswondering.org) produced by FableVision, and the Lia TV broadcast series is currently in development. FableVision's Founder, Peter H. Reynolds, observes, "FableVision is here to inspire a smarter, more creative way to reach the students and educators we're losing every day." Reynolds, who wrote and illustrated the allegorical fables The North Star, The Dot and Ish, the best-selling "storybooks for all ages, adds, "By finding the very best talent out there like Leigh and Sharon, FableVision is intent on being the next big player in the international learning media community." About FableVision
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